Audio technologies can create engaging user experiences and human/machine interactions, via complex distributed technologies that are easily customised by individual Users.

Brands and Manufacturers recognise in this the potential to power emotionally engaging experiences, but know also that a "me too" approach is simply not enough to succeed.

Segotia combines technical experience with an understanding of market and customer requirements to design differentiated products from the ground up, using strong, partnership-based processes.


We're investing in the following key technology pillars to build a platform that accelerates the integration of solutions spanning Hardware, Software, Cloud and Machine Learning:


Voice is the ultimate User Interface, promising hands-free, touch-free, personalised interactions between Users and Machines

SEGOTIA provides WakeWord, Speech-To-Text and Speech-To-Intent solutions, across multiple languages


Personalisation is differentiation by physiology, privacy, geography, timing - or anything the User wants to make their own

SEGOTIA P13n solutions provide a range of UX customisations - powered by the User themselves


Sound is a complex, 3-dimensional phenomenon, comprising both sound sources and, importantly: physical acoustic context

SEGOTIA delivers full-sphere 3D audio, for Capture (Direction-of-Arrival) and Render (Virtualisation)


The Edge Device (Earbud, Soundbar) is where personal, private stuff runs, while the Cloud is where large-scale, complex anonymous systems and services live

SEGOTIA navigates the fluid Fog deployment model to meet dynamic User and context-driven requirements


SEGOTIA integrates best-of-breed technologies, delivered through its purpose-built Platform to accelerate the development of next-generation Products for the following key Application areas:


We power Headphone and Earbud products by integrating DSP IP & Companion App development for wireless Headphone SoC and wired PC platforms


We make speaker products smart, personal and space-aware with Voice Activation, Personalised Service Delivery and Spatial Audio Capture & Render solutions


Our OS-agnostic Companion Mobile/Tablet App connects resource-critical functions on the Edge Device to fog-based services, all configured & controlled by the User


Our Voice and Spatial audio technologies drive Cobotic features, such as: Voice Activation, Spatial Awareness and Predictive Noise Control


Culann mac Cabe
Culann mac Cabe

After completing a PhD in psychoacoustics in Trinity College Dublin, Ireland, Culann worked in Windmill Lane Recording Studios, with some of the biggest bands in the world, designing creative/productivity tools for day-to-day activities.

He then built and ran a number of hybrid Studio/R&D businesses, combining real-world, real time learning from commercial recording activities with technology development and consultancy to develop useful tools for ever-changing customer needs.

Culann has worked with audio/music throughout his career and Segotia is a return to roots: that 3D spatial psychoacoustics PhD from years ago now gets used in ways that he never imagined... and the best is yet to come!

Brendan Clavin

Brendan has spent his career in Silicon Valley, starting with Apple subsidiary Claris, to deliver the first Japanese version of Clarisworks. He went on to build Ariba's Globalization Development team, serving European and Asian customers.

He was Google's first Internationalization Engineering team hire, responsible for internationalisation of Google products worldwide. He went on to found his own company, Tethras, and has held senior engineering positions at Adobe, GoDaddy and Monsanto.

Brendan is passionate about delivering software solutions to a global audience. When he's not tackling the challenges Segotia throws his way, you can find him relaxing on the golf course, or maybe powering up a steep incline on his mountain bike.

Ian Davis

Originally from a Mechanical Engineering background, Ian completed a PhD in acoustics from Trinity College Dublin and has never looked back.

He has worked in audio and acoustics projects for over a decade with a particular emphasis on spatial audio, localisation and passive acoustic absorption technologies.

Ian enjoys the challenges of real-time audio coding and delivering high-quality experiences to customers. Outside of work, Ian enjoys road biking at the weekends and fumbling about on guitar when he can.